PRODUCTS THAT LIGHTEN UP YOUR DAY AND BRIGHTEN UP THEIR LIVES
Project Dor aims to improve the lives of a community of migrant women from Bihar and Jharkhand while also reviving the traditional art form of tie and dye by producing timeless classics which always remain in vogue.
Initiated as a skill development program, Project Dor went on to become a full-fledged business, in association with Deepalaya NGO, working with women migrants from Bihar and Jharkhand residing in Dwarka, Delhi. Under the project, our 4 beneficiaries produce a wide range of handcrafted and neo-ethnic products which include 21 scarves, 7 dupattas and 4 cushion cover variants comprising various colours, styles and patterns suitable to the need of every user.
Providing the women a sustainable business model and imparting all the skills required to run it successfully.
Providing them the basic education necessary for day to day business activities.
Promoting the traditional art of tie and dye that remains in vogue regardless of the passage of time and evolution of fashion.
Improving the standard of living of the women and their community. Teaching them the importance of and improving the level of sanitation, cleanliness, hygiene, health, etc.
Instilling a sense of entrepreneurship in women so that they can use their skills and potential for a better living.
We are currently selling on the Roposo App, Elanic, Facebook Store and have displayed our products on Popxo and Amazon India and US. Enactus KMC got an opportunity to put stalls at The Lalit, Vivanta by Taj, India International Centre, Dastkar Nature Bazaar, Bikaner House, Dilli Haat in INA market, ISKCON temple and Delhi Cantonment among others and we were able to spread awareness about our cause at different college fests as well. We have also landed successful collaborations with various enterprises including AIIMS, IBM, Vishnu Store, Vaaya India and Redefine Marcom.
With the link that we have managed to establish between the ladies and potential buyers, the women now have an assured alternative source of income, with no one to stop them from becoming entrepreneurs.
A sense of discipline and work ethic was generated among the workers. They now have a different perspective of life and have realised the importance of education, hygiene and sanitation.
We are a zero-waste brand as all our waste and defective products are used to make potli(s). Our butter paper packaging is an environment friendly alternative to the traditional plastic packaging.
The women have now overcome poverty, as well as patriarchy, to become skilled entrepreneurs. They're now able to contribute to their families, in more than the stereotypically conventional ways.
Winston Churchill aptly quoted, "Difficulties mastered are opportunities won”. This is probably one of the quintessential guiding thoughts of Enactus KMC which is on a mission to fight against all odds to protect the females of such marginalised communities.
Our aim is to harness the immense potential these women have and couple it with our entrepreneurial actions to create a sustainable impact . In this process, we also seek to empower unemployed women from Dwarka to play the lead role in the business and ultimately move towards financial independence.
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