PRODUCTS THAT LIGHTEN UP YOUR DAY AND BRIGHTEN UP THEIR LIVES
Project Dor aims to improve the lives of migrant women from Bihar and Jharkhand, based in JJ Colony in Dwarka.
Providing the women a sustainable business model and imparting all the skills required to run it successfully.
Providing them the basic education necessary for day to day business activities.
Promoting the traditional art of tie and dye that remains in vogue regardless of the passage of time and evolution of fashion.
Improving sanitation and cleanliness in the community. Teaching them the importance of hygiene.
Grooming entrepreneurship to keep the women away from indulging in flesh trade.
Project Dor was started as a Skill development program in collaboration with an NGO called Deepalaya working with migrants from Bihar and Jharkhand residing in JJ Colony in Dwarka.
Facing extreme poverty and discrimination, these women had to face severe hardship when they moved to Delhi. Victims of patriarchy, they were unable to provide for their families.
We are currently selling on the Roposo App, Elanic, Facebook Store and have displayed our product on the Enactus store and Amazon India and US. Enactus KMC got an opportunity to put stalls at The Lalit, Vivanta by Taj, India International Centre, Dastkar Nature Bazaar, Bikaner House and at Dilli Haat in INA market and were able to spread awareness about our cause at different college fests as well. We have also landed successfully collaborations with Vishnu Store and Vaaya India.
With the link that we have managed to establish between the ladies and potential buyers, the women now have an assured alternative source of income, with no one to stop them from becoming entrepreneurs.
A sense of discipline and work ethic was generated among the workers. They now have a different perspective of life and have realised the importance of education, hygiene and sanitation.
Scrap material collected from boutiques was used wherever possible. Natural and organic dyes were used. Plantation drives helped us bring a small, yet significant change at grass root level.
The women have now overcome poverty, as well as patriarchy, to become skilled entrepreneurs. They're not able to contribute to their families, in more than the stereotypically conventional ways.
Winston Churchill aptly quoted, "Difficulties mastered are opportunities won”. This is probably one of the quintessential guiding thoughts of Enactus KMC which is on a mission to fight against all odds to protect the females of such marginalised communities.
Our aim is to harness the immense potential these women have and couple it with our entrepreneurial actions to create a sustainable impact . In this process, we also seek to empower unemployed women from Dwarka to play the lead role in the business and ultimately move towards financial independence.
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